1. What is a cookie?
Cookies and other trackers (collectively, “Cookies”) are technologies storing or retrieving information on your browser or your device (computer, tablet, mobile, etc.) when visiting online services. Cookies are widely used by websites, emails, software or mobile applications.
You can block Cookies used on our Website:
- through the cookie banner made available to you on our Website when you first log on to our Website;
- through the tool below;
- by setting up your browser according to the instructions below (see Section 4).
Should you have any questions, you can contact us atprivacy@empiricearth.com
2. How to change cookie settings?
By using our consent management tool CookieHub, available at any time via the “Cookie settings” link in the footer of our Website, you can choose to accept or refuse our use of cookies and other trackers by category or individually, except for the necessary technologies that do not require your consent.
Cookie settingsNecessary Cookies
Necessary Cookies enable the proper functioning of our Website. You may disable them by changing your browser settings as described in Section 4 below. If you do so, you will still be able to navigate our Website, but some of our Website functions may be affected.
Name
cookiehub
Provider
CookieHub
Purpose
Stores your cookie consent choices so that you are not asked again on every page.
Retention Period
365 days
Analytic Cookies
We use analytics Cookies (or audience measurement Cookies) to improve our Website by collecting information on how you interact with our Website.
Name
_ga
Provider
Google Analytics
Purpose
Distinguishes unique visitors and assigns a randomly generated identifier used to report on how our Website is used.
Retention Period
2 years
Name
_ga_5614ZVRQH2
Provider
Google Analytics
Purpose
Maintains session state for our Google Analytics 4 property.
Retention Period
2 years
Name
_clck
Provider
Microsoft Clarity
Purpose
Stores a Clarity user identifier and preferences so that returning visits are recognized.
Retention Period
1 year
Name
_clsk
Provider
Microsoft Clarity
Purpose
Connects multiple page views by the same user into a single Clarity session recording.
Retention Period
1 day
Name
CLID
Provider
Microsoft Clarity
Purpose
Identifies the first time Clarity saw this user on any website using Clarity.
Retention Period
1 year
Name
ANONCHK
Provider
Microsoft Clarity
Purpose
Indicates whether the MUID identifier is transferred to an advertising cookie; always set to 0 for Clarity.
Retention Period
10 minutes
Name
MR
Provider
Microsoft Clarity
Purpose
Indicates whether the MUID identifier should be refreshed.
Retention Period
7 days
Name
MUID
Provider
Microsoft Clarity
Purpose
Identifies unique browsers visiting Microsoft websites; used by Microsoft for analytics and advertising.
Retention Period
13 months
Name
SM
Provider
Microsoft Clarity
Purpose
Synchronizes the MUID identifier across Microsoft domains.
Retention Period
Session
Using Google Analytics.We use Google Analytics, a Google service that uses cookies and other similar technologies to collect and analyze information about use of our Website and report on activities and website trends. You can learn about Google’s practices in connection with this enhanced tracking and opt-out of it by visiting www.google.com/settings/ads or by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
Advertising Cookies
Advertising cookies are used to deliver relevant ads to users, track the effectiveness of marketing campaigns, and build a profile of user interests based on browsing activity. This category also covers cookies used for sales and marketing purposes, including identifying the business a visitor comes from and linking form submissions to a contact record.
Name
__hstc
Provider
HubSpot
Purpose
Main HubSpot visitor tracking cookie: stores the domain, a visitor token and the timestamps of the first, previous and current visit.
Retention Period
6 months
Name
hubspotutk
Provider
HubSpot
Purpose
Identifies a visitor and is passed to HubSpot when a form is submitted, so that the submission can be linked to a contact record.
Retention Period
6 months
Name
__hssc
Provider
HubSpot
Purpose
Tracks the current session to determine whether the session data held in __hstc should be updated.
Retention Period
30 minutes
Name
__hssrc
Provider
HubSpot
Purpose
Determines whether the visitor has restarted the browser.
Retention Period
Session
Name
apolloAnonId
Provider
Apollo.io
Purpose
Assigns an anonymous identifier to your browser so that Apollo.io can identify the company, and U.S.-based contacts, associated with a visit and report that activity to our sales team.
Retention Period
180 days
Name
eventQueue
Provider
Apollo.io
Purpose
Holds queued tracking events about your interactions with our Website until they can be sent to Apollo.io.
Retention Period
180 days
Name
li_fat_id
Provider
Purpose
Member-indirect identifier used for conversion tracking, retargeting and advertising analytics.
Retention Period
30 days
Name
li_sugr
Provider
Purpose
Browser identifier used to make a probabilistic match for advertising purposes.
Retention Period
3 months
Name
bcookie
Provider
Purpose
Browser identifier set by LinkedIn share buttons and advertising tags.
Retention Period
1 year
Name
bscookie
Provider
Purpose
Secure browser identifier used for actions that require authentication.
Retention Period
1 year
Name
lidc
Provider
Purpose
Facilitates LinkedIn data center selection.
Retention Period
1 day
Name
UserMatchHistory
Provider
Purpose
Synchronizes LinkedIn Ads identifiers.
Retention Period
30 days
Name
AnalyticsSyncHistory
Provider
Purpose
Stores the time at which a synchronization with LinkedIn analytics identifiers took place.
Retention Period
30 days
Name
li_gc
Provider
Purpose
Stores your consent to LinkedIn's use of non-essential cookies.
Retention Period
6 months
Name
_gcl_au
Provider
Purpose
Stores and tracks advertising conversions attributed to our campaigns.
Retention Period
90 days
Name
personalization_id
Provider
X (X Corp.)
Purpose
Records how you use our Website and any advertising you may have seen before your visit, so that X can personalize and measure advertising.
Retention Period
400 days
Name
muc_ads
Provider
X (X Corp.)
Purpose
Collects navigation data to optimize the relevance of the advertising shown to you on X.
Retention Period
400 days
Name
guest_id_ads
Provider
X (X Corp.)
Purpose
Identifies a visitor in order to measure and personalize X advertising campaigns.
Retention Period
400 days
Name
guest_id_marketing
Provider
X (X Corp.)
Purpose
Identifies a visitor for X marketing purposes.
Retention Period
400 days
Name
_twpid
Provider
X (X Corp.)
Purpose
Set by X in connection with the measurement of advertising campaigns run on X.
Retention Period
390 days
3. What third-party companies are using cookies on our website?
As indicated above, our Website uses Cookies from third-party companies.
The third-party companies that may set Cookies through our Website are Google (Google Analytics), Microsoft (Microsoft Clarity), HubSpot, Apollo.io, LinkedIn, X (X Corp.) and CookieHub, which we use to collect and store your consent choices. We also use Google Tag Manager to deploy these technologies; Google Tag Manager does not itself set Cookies that identify you.
In this context, we may act as a joint data controller for the collection and transmission of data to the third-party companies but only to the extent that it is technically necessary. Beyond the collection and technical transmission, we do not have any control over third-party Cookies. In particular, we are not responsible for the sharing, the publications, comments or any other contents and any other data processing activities of the third-party websites.
We recommend that you review the privacy policies and the terms of use of these third-party companies before accepting third-party Cookies.
4. How to block cookies through your browser?
Most browsers are set by default to accept Cookies. However, you can set up your browser so that Cookies cannot be placed on your device.
If you wish to receive a notification when the browser receives a Cookie request, refuse all Cookies or accept only certain Cookies, most browsers allow some control of Cookies through browser settings. If you reject Cookies, you may still use our Website, but your ability to use some areas of our Website may be limited.
To change your Cookies setting on your browser, please click on the relevant link below:
You can also use our consent management tool CookieHub, available at any time via the “Cookie settings” link in the footer of our Website, to accept or refuse our use of cookies and other trackers by category or individually, except for the necessary technologies that do not require your consent.